Email list is an irreplaceable resource, and how often your recipients receive your emails matters a lot. Your list should have all your prospective and existing clients included. For a business, sending emails is a common revenue-generating strategy. If you’re new to email marketing, this article will help you to gather ideas on how it works and if you’ve already crafted a few email campaigns then this will help you to tweak your future campaigns.
How to craft your own email strategy?
Most of the time, it depends on your objectives, your product or service, or your business requirements. It is generally better to start slow, and then build on it gradually. Suppose, you are emailing your lists once a month to give them some information, but one day you decided to spam them with daily offers. In this case, there is a chance that you will lose your subscribers.
The easiest way to map out your email schedule is by creating a calendar for your emails. There are many elements that need to be considered when creating a schedule. Furthermore, you also have to take other external factors into account before you decide to send your emails. Below we will talk about what needs to be done in order to create just the perfect schedule.
1. Divide the emails into several segments
There are various types of emails that could be sent to your clients/subscribers. It is better to divide these into segments and then send them accordingly. For example, you can’t send a welcome email to your existing subscribers; that would look awkward!
For the newbies, you can send a welcome greeting and maybe some reward to keep them hooked. There are also emails such as daily offers, weekly offers, monthly/annual offers, rewards, etc. Since there are so many different types of them, it is wise to divide them into several segments and send the emails accordingly.
2. Know the goal of your email
If you have a clear goal on what your emails represent and what they are for, it gets easier to deliver them. Ask yourself, why are you sending this email? Is it for promotional activity? Is it to get online purchases? Is it to drive traffic to your website? Make new deals or close deals?
If you want to drive traffic or try to persuade them to purchase, you should be willing to lose some subscribers for higher numbers. However, if you have a fixed group of subscribers, then you might want to reconsider when you are sending too many emails.
3. Follow your competitors and market leaders
When it comes to crafting the right email frequency strategy, it’s best to keep tabs on your rivals or competitors. Furthermore, follow what the market leaders are doing, you don’t necessarily have to follow the exact strategy.
In fact, it is not wise to follow the exact strategy because there are many different factors between you and the leaders. Just observe what they are doing, like how many emails are they sending every week, are they giving away any promotional offers or not. Every business has a specific pattern, if it works for you, it doesn’t necessarily mean it’ll work for you too. Try figuring out your own pattern by observing your competitors and the market leaders.
4. Use a professional email platform
This is not necessarily a tip on how frequently you should send emails but it is quite important to keep an idea on it. There are many professional platforms that help you send your emails. It’s not possible for you to send emails one by one to your subscribers. Email platforms like Mail-Chimp, Campaign Monitor, Constant Contact, and Active-Campaign send all your emails by how you set them.
Email platforms like Mail-Chimp, Campaign Monitor, Constant Contact, and Active-Campaign send all your emails by how you set it. They store your entire email list and send out emails when you want it to. You can easily get connected with your followers/subscribers through these platforms.
5. Create a graph on “Frequency vs. Results”
It is easy to determine the success or failure of your email campaign. It’s in your data. For the best comparison, you first need to set a benchmark. However, to first set up a benchmark, you need results and information. What you can do is use the email frequency and result you achieve (open rates, click-through rates, conversions, etc.) You can form your graph using this information.
Your optimal point should be your benchmark. Later, you can use this to identify if you’re doing any better or worse.There is a common question. Is it really working? At first, it is actually confusing if it’s working or not. But when you have completed certain goals like gather ‘”x” number of subscribers, you can start gathering data for your graph. There are many data tracking tools you can use to collect your data. The better tools will give you real-time results.
What if you tweak your email frequency?
When you will start sending out emails, it is normal to be worried about adjusting your frequency. After all, you might not know what will happen if take a risk or don’t, there will always be a dilemma! However, there is a saying, “Fortune Favors the Bold”. If you are really curious about what’ll happen, you need to experiment with it. There are many possibilities and uncertainties. In the worst-case scenario, your subscribers may decline and your engagement might drop. There is also a possibility of nothing happening! Then what about the best-case scenario?
Your engagement increases, your subscriber list goes up or you start selling some products. If you see a positive movement, then don’t stop. Keep going at it. But there are certain things that should be considered. It is very easy to go from helpful and informative to annoying!
Make sure that you’re not just bombarding your list with emails! This might lead to your subscribers reporting you for spamming. Always monitor the email campaigns to keep tabs on any changes. Segment your lists by specific factors and modify your messages to the targeted audience based on those factors. The main goal is to meet your client’s needs and reach your goals.