Basic Digital Marketing Topics that Everyone should be Aware of

Digital Marketing


Do we have clear knowledge about all the basic digital marketing topics that we see in the digital marketing industry all over the world? Digital marketing – “Any form of marketing products or services that involves electronic devices”, Sounds simple, doesn’t it?

But is it so simple?

Yes, it is, but there is more to know about digital marketing topics than just a single line of definition. Since the beginning of the business, marketing has been involved in promoting products according to the consumer need. As we evolved with time, our marketing strategies adapted to the era. The 21st century has seen a revolutionary change in marketing strategy.

But what is marketing actually?

There is no specific definition for marketing but predominantly it means the promotion and branding of specific products or companies to the general people. As of today majority of the media we consume comes through digital channels such as Facebook, Twitter, YouTube etc.

What is digital marketing then? Digital marketing is also marketing but with a touch of technology. The marketers have found more efficient way to promote their products or services than billboard marketing or newspaper marketing.

Facebook, twitter or YouTube has audiences far beyond than what previous media had, it is global not an area centric so marketers have tried to build the right strategy so the channels or media could reach the audiences at the right place at the right time, isn’t that what marketing is all about?

Through digital marketing the companies can easily keep track of their audience or how much they have connected with their consumers.


Through the rise of digital marketing, new doors of opportunities have opened for businesses to draw out people towards their brand or product or services.

The digital marketing industry is substantially competitive and there are various digital marketing methods, some of these are Email marketing, social media marketing and Search engine marketing.

Social Media Marketing (SMM)

SMM - Basic Digital Marketing Topics

Imagine a scenario, you’re watching an amazing video on Facebook and suddenly an annoying ad pops up and interrupts your video and you are bound to watch that ad for 5-7 seconds. Yes, that is what social media marketing or SMM is, using social media such as Facebook, Twitter or others to promote and advertise their company or services.

Social media marketing is not only limited to ads, it also involves creating and sharing content on social media networks. Every post, likes, comment and reply serves a purpose.

Among the digital marketing methods, SMM is more personal to the audience because they can directly interact with the brand or company and also the brand/company can study the consumer behavior and get a good sense of idea what the consumers’ perspective on their company

Email Marketing

Basic Digital Marketing Topics

Unlike SMM, Email marketing is more commercial. This form of marketing mostly helps to develop relationship with potential clients or customers.

For example, David went to a restaurant on his wedding anniversary with his wife, on the next anniversary the same restaurant sent a mail wishing the couple for their anniversary and offered a discount of 50% if they spend their anniversary here again.

This form of marketing is customer or client oriented and used for the business purposes mostly. However, there are downsides to it. At its best it keeps its customers informed up-to-date and at its worst it fills the spam box with rubbish and fake clickbait emails. Here you have to create an email list first and there are some ways to send emails to your list that are discussed in another blog.

Search Engine Marketing(SEM)

SEM - Basic Digital Marketing Topics

SEM is a practice where business owners pay search engines such as Google or Bing to advertise their business based on user’s search keywords. For example:

SEM is one of the most efficient ways to grow your business because it can attract traffic to your website very easily.

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