The “Expert Secrets Book Review” will let you know about the importance of reading this book for your business purpose. The ultimate goal of every online business is to generate maximum profit. As a business owner, your goal should be to get paid to do what you love and get rich in an ethical way. But how do we achieve this?
We start by building a successful brand and that’s the basic theme of the book. Expert secrets book is about how to create a mass movement and how to market yourself. It’s also about building a community for your business where you can be considered an opinion leader.
The way you convey your message to your audience is extremely important as it becomes a foundation for building your brand. It’s like a roadmap to become an expert but how do we determine who is an expert?
The individual who has a voice and knowledge to become an opinion leader in their respective industry are considered to be experts.
Expert Secrets: The Underground Playbook is like an exciting journey throughout which you will learn how to influence your community with the existing skills you have. The whole book is like a map that will enhance your existing knowledge and help you to use your abilities to find success in your online business. Here in this blog, I will review this book.
What is “Expert Secrets”?
Expert Secrets: The Underground Playbook is a great book. It is the second part of Russell Brunson’s Secrets’ Trilogy. Do not mislead the title of the book by thinking the book is for expert marketers and business owners.
Russel Brunson, the author of this book and an acknowledged expert in the field shared some of his best secrets to building a brand in the book and so much more. Expert Secrets by Russell Brunson tries to make the reader an expert as well.
The book also talks about some important aspects of being a leader and serving the community. It’s very well written and has received a positive response from the community as well as from other experts. The book gained popularity because of the author who is behind as well.
Russel Brunson, who already established himself in the industry provided real-life examples from his personal experience as well. The book – Expert Secrets also happens to explain the basics of sales, funnels, buyer psychology, and webinars. The book was launched in the market back in 2017.
The topics Russel Brunson covered are still feasible and will be feasible in the future as well. The book is written in a way that is very interactive and can resonate even with complete newcomers in the business. The success stories of Russel Brunson and his company which made it to the $100 million clubs have inspired many readers to purchase his books and follow in his footsteps.
What’s Inside the Expert Secrets Book?
Expert Secrets book is divided into five important sections and each section deals with an important aspect of building a brand, community, and your own image. Half of the book tries to teach you to be a better leader and the other half deals with what you can achieve by being an opinion leader.
1. Creating Mass Movement
This section deals with how you can manage to gain followers or audience. The first attribute of an expert is when people start asking you questions or asking about the solutions to any issue they are facing. That’s why you need an audience or follower base who will come to you for support. This section explains step by step how you can create your identity in the market as an expert and start gaining followers.
2. Creating a Belief
In order to advocate your opinions and influence the community, you first have to create an honest belief in the community. The belief has to be transparent and positive so that it can be easily captured in the minds of the followers. A belief system will help you to connect with your followers much more deeply and it’ll be easier to persuade them with your opinion.
3. Moral Obligation
The moral obligation means the need to share information, knowledge, expertise, and opportunities among your followers. In this part of the book, Russel Brunson talks about the importance of webinars and presentations. He focuses a lot on webinars and how to connect with your followers through them. This part will also teach you how to make proper presentations and courses that will attract your audience.
4. The Funnels
Russel Brunson is the master of funnels and everyone knows that. He has proved with his ClickFunnels company which has been inducted in the $100 million clubs. Therefore, he made sure that his readers know about funnels as well. A funnel makes the whole customer purchase process very easier for the companies.
Therefore, this part of Expert Secrets discusses the basic and core elements of a funnel and how it works. He described the whole thing with his ClickFunnels examples and persuaded customers to give ClickFunnels a try for their business.
5. What’s Next
This is a very important topic of the book because it talks about how to fill your funnel with potential customers. This is the concluding section of Expert Secrets which deals with lead capture, sales process, order/upsell, and purchasing the product or service. The whole funneling process and how to drive traffic is explained in this section. This part mainly prioritized ClickFunnels and the benefits of ClickFunnels in businesses. Mostly because of how good ClickFunnels is and its co-founder is none other than Russel Brunson himself!
Who is Russell Brunson?
Russell Brunson is the author of New York Times Bestselling and one of the founders of the best funnel building software tool “ClickFunnels”. Russell Brunson is a visionary and an entrepreneur with his own company and businesses.
He has been successfully living in this field for a long time now. Expert Secrets is his second book of the trilogy. The first one he wrote is Dotcom Secrets (2015) and the final one is Traffic Secrets which he released in 2020. All 3 of his books have earned him great success as an author.
Who Are Expert Secrets For?
It all comes down to how valuable your time is and whether you want to be more effective in your life (not just in business). If you expect that this book will help you find out “how to build a loyal, committed audience who trusts in you and your products,” then Expert Secrets may not be worth your time.Rather, if you want to create a Mass movement with your customers, capture marketing leads, improve your sales process, and upsell cross sell strategy, improve your product offerings and want to gain more in depth knowledge on webinar marketing then it’s the best one for you. Expert Secrets is best for marketing professionals, especially for salespeople and entrepreneurs not only for opinion leaders. To be honest, this book is chock-full of gems that can benefit anyone who wants to make money and have an effect on society.
Why is “Expert secrets” a must read for your business?
First of all, you may not be able to use the information in Expert Secrets if you only have a physical business and do not go online. Russell Brunson is an online marketing specialist, so he wrote the book for marketers whose business both has a physical and online presence.“Expert secret” is a must read for any digital business owner or entrepreneur because it provides essential business tips and strategies that can help you to improve your overall success. Expert Secrets also provides marketing tactics that can be applied to any niche. While the items and services you offer may alter, the marketing and sales fundamentals remain the same.If you’re seeking guidance on how to grow your business dramatically on social media while achieving profitability and fulfillment then this is definitely a must read book for you!
Is “Expert Secrets” still relevant in 2022?
Expert Secrets was built to ride the wave of social media trends and algorithm updates. You could believe that because it was published in 2017, so it may have lost its initial attraction. But not!!It still has the same value as before. Regardless, Brunson presents the information in a way that remains relevant today and in the future. In addition to being updated with the latest trends and information, this book also provides readers with step-by-step instructions on how to implement its teachings into their work.Whether you’re just starting out or are already established in your business, Expert Secrets can help you grow even further by improving your skillset and expanding your horizons. But It’s important not only to read but to take action from books like “Expert Secrets” if you truly want to be a successful businessman.
Expert Secrets Positive Feedbacks
- The book is available on the official website for free, along with many bonuses.
- New businesses and existing enterprises can both benefit from the book.
- Your content and stories will sell more if you apply the strategies that lead to more sales.
- You will achieve the ins and outs to lead a market and outbreak unique sales strategies.
Expert Secrets Negative Feedbacks
- For shipping, you have to pay a good amount. Considering that, the book is free on the website with some attractive amazing bonuses.
- The solution won’t happen overnight. You will need to wait a long time for the best result to come out.
- It takes a lot of reading and trial and error. So you need to be aware of this.
Price of Expert Secrets Book
The Expert Secrets is available on all the major e-commerce platforms as well as Russel’s own site as well. The book is completely free (shipping excluded) just like other Russell Brunson books. Only a shipping charge is required which is $7.95 for shipping in the US or $14.95 globally.
What Makes Expert Secrets Different From DotCom Secrets & Traffic Secrets?
Russell Brunson’s first book in the trilogy, DotCom Secrets, was a huge success when it was released in 2015. Expert Secrets, a later book, offered further insight on how to create a firm from the ground up.Despite certain similarities, the works’ scopes are different. DotCom Secrets is a comprehensive guide on starting and running a successful online business. It’s critical to identify your target audience, develop helpful offers to entice them, then educate and encourage them to buy your goods.Expert Secrets is applicable not only to online enterprises but also to traditional businesses. This is a vast subject. It offers Expert Business, a new business model that makes use of specific skill sets to create an impact and money. In Expert Secrets, you’ll find smart advice for growing businesses as well as for new ones. Using ClickFunnels to create great information products is essential to growing your existing business.On the other hand, The third and final book of Russell’s trilogy is Traffic Secrets, which is the playbook for filling your funnels with your target customers. This book explains more deeply about how you can fill your funnels with your dream customers.
Expert Secrets Alternative
Indeed, The Expert secret is a highly recommended book by many marketing experts including me as well but if this book doesn’t satisfy your thirst you can go for the following 7. These books are based on different topics of marketing but focus on one common thing – “a successful marketing approach”.Let’s go over-
- $100M Offers: How To Make Offers So Good People Feel Stupid Saying No
– by Alex Hormozi. - An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
– by Jeff Walker - SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle
– by Sabri Suby - The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
– by Allan Dib - Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
– by Gary Vaynerchuk - Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game
– by Walker Deibel
Final Thoughts on Expert Secrets Book Review
To sum up, Expert Secret is a very thoughtful book that emphasizes being an opinion leader, building your brand, and connecting with your audience through building a community.
The whole book covers a variety of individual marketing topics that all connect in the end. The book has received great reviews from industry pioneers and they have highly recommended people, especially to those who are confused about how to start a business planning with an effective marketing strategy.
