It is not an exaggeration when we say that if you run an online business, your success largely depends on your mailing list. In today’s corporate world, Emails are an ideal method to promote and market your products and services to a wide range of people. Besides, you can send gifts and other offers as well. Some of these people become your prospective customers or clients.
This is how you generate leads. However, before you can reach them and carry on with the process, you actually need to know who they are! No, you don’t need to know their names or anything. You need a channel to reach and communicate with them. This is where your email lists will come in handy.
According to a survey, email is considered to be the most effective way to earn leads. Besides, it makes sense when you have a popular niche with large customer base. Then again, how do you hope acquire so many emails? You can’t go asking people around the streets for their emails! Finding an email addresses is not hard yet finding the right email addresses is! Nevertheless, there are process and methods to acquire emails of people who might be interested in your niche.
How to Collect the Email List
There are two ways how you can acquire email lists. Ether you can purchase emails lists from marketing database providers in the global market or you can build your own email list with your own effort. Now, there are advantages and disadvantages in both of them. We will be talking about how to build an email list. Below are some of the ways you can BUILD an email list.
Put out a sign-up sheet/ filling out a form
Imagine you’re hosting an event and form is needed to be filled up to enter/participate in the event. This could be your chance to gather up some email address of the participants. You can encourage people to write down their details along with their email address. It is more efficient if the sign-up sheet is digitalized rather than a piece of paper, otherwise it is going to be troublesome to note down all the email.
Use Your Business Card
When you meet up people for business purpose or any other professional reason, it could be a chance for you to exchange or give out your business card. Use it to encourage people to sign up to receive your emails. Maybe offer some incentive or gifts that would encourage them to sign up with their email. The number of emails through this method might be small but the percentage of prospective customers will be higher.
Apply Opt-ins in your Website
In the event that a client or prospect visits your site, it means they’re somewhat already interested in whatever you’re offering. Boost your chances more to add them to your email list by offering them some free product or some gifts. Let’s say you will be giving them free eBooks for each registration in your website. Include email registration forms on every main page of your site; it’ll higher your chances of getting their email.
Engage through social media platforms
Social media platforms can help you to connect with new audiences and make new prospects. Stay up-to-date with trending topics that are relevant to the interest of your customers and prospects. You can use these platforms to influence people to visit your websites where they can sign up for your email list. Make sure to put your website link in every post.
Create an Online Community
Forums are probably the best places to gather emails/leads because people here have signed up to a forum to talk about one specific topic. It is easier to gather email of people pursuing same niche from a forum. Facebook/Tweeter/Reddit is also great platforms to build a community. People here are more active and large in number. Include a sign-up form every time a member joins the community.
Build a Blog
Blogging is a great way to build a personal relationship with customers and prospects. Then it becomes easier to gather their email addresses.
Make sure blog visitors are required to provide an email list in order to leave comments, and set it up in a way that to proceed further in your site, they are advised to provide an email.
Whenever you send an email to your existing customers, you can attach a “forward-to-a-friend” link in the mail. If your customers think someone else will be benefited from the contents in the mail, they’ll be able to refer it to a friend. The friend will require an email sign in to view the content. Emails will keep coming in if the content is good enough.
Give out free materials
People are always attracted by free things. If you have an already established site or a site you can use, give out free materials that are relevant to the customers. For example, an eBook or an audio file that is related to the niche of the website. IN that case, you can set up an email sign in in order to download whatever you’re offering. People will not hesitate to provide their email for free materials.
Scroll box & Pop-up Box
It is hard to ignore something when you are scrolling and a box keeps on popping up again and again. The box will encourage them to sign up for your email list. Visitors might overlook if it’s in a fixed position. The pop up boxes will show up even after the visitor is scrolling down the page, this method is highly effective because it reels in visitors who are somewhat interested in your content (as they have spent some time in your page).
Free Trial/demo version
If you’re a service provider and you’re about to launch a new service or about to upgrade your existing service, use this opportunity to reel in emails from people who might be interested in what you’re providing. Launch a free trial or a demo version or a limited time offer and ask your prospective customers to sign up through their emails. This will benefit you by reeling in emails from people who were not going to subscribe to your service but signed up for this just because it’s free.