The times are changing and so is the implementation of the various aspects of technology. Regardless of the ‘types’ of content, the audience seems to enjoy as long as the content has good engagement. The audio-visual contents have generally high engagement with its audience and customers. A podcast is a digital audio file that is created for various purposes but in business, it is a type of content to attract and sustain the audience.
With podcasts, a business generally has to give less effort since no visual is required. It has only an audio format. Podcasts are both paid and free and available on the internet via subscription options. Businesses have started to incorporate podcasts in their marketing strategy to reach out to a wider range of audiences.
Alternative to Visual Content
Podcasting generally requires less effort than creating visual content. Video contents are important for businesses. However, often the video contents do harm more than good if it is not implemented well enough. Since the reputation is at stake, if the video is not properly made, the company or business often receive backlash. This scenario is common for small businesses due to a lack of equipment or a lack of skilled people. This is where podcasting can be a saving grace for those companies. With less risk, companies can distribute their content among the audiences who are willing to listen to them. There are more benefits than just this, the rest of the benefits will be covered below.
Benefits of Podcasting
1. They are listening to you
One of the most important aspects of business is to build a strong connection between customers and businesses. Podcasting can help to create those bonds since your customers will be hearing the voice of the company itself. It gives off a more personalized vibe than just reading some information from a web page article.
If you do regular podcast sessions and your audience likes it, they’ll come back for more content. The voice will be planted in the memory of the audience and whenever they hear the voice, they’ll be hearing the company itself. It is more of a personal approach to let your audience understand how the business runs.
2. Expands Interpersonal skills
Keeping your business aside for a moment, have you ever thought about how it could help you personally as well? Regularly hosting podcasts will improve your communication and interpersonal skills. This leads to better interaction with your audience. Podcasting boosts your confidence in terms of speaking in front of a large audience. Podcasting helps to develop a better accent, better flow of speaking and ultimately leads to better presentation skills.
3. Easy to Create
Podcasting is super easy to make! All you need is some equipment which is easily available in the market at both low and high price range. The equipment only includes a microphone and a headphone. Since its only audio format, the editing is quite simple as well. The extra effort you need to give is on your voice, accent, and organizing the topic of interest (speech). When the podcast is complete, you need to distribute it among your audience through various distribution channels.
4. Fits into a busy schedule
This benefits both the person who is making the podcast and the audience as well. Since it doesn’t require a lot of effort, the host can fit podcasting in their busy schedule. It can be done from anywhere anytime with only a microphone and a headphone. And as for the audience, it is much easier for them to consume this form of content because they can listen to it at any time. Even when they are working, they can listen to it and understand as there is no visual. They can listen to it while – going to sleep, eating, exercising, etc. Therefore, podcasting fits perfectly into a busy schedule.
5. Increases Traffic Generation
Podcasting helps you to reach the right audience! For example, if you are someone who is sharing knowledge on YouTube marketing via podcast, the majority of your audience will be those who are actually aiming to work on YouTube marketing. Podcasts help to build familiarity with a wide range of audiences who are mutually interested in the same topic.
The interested audiences generally subscribe to the series of podcasts and regularly listen. Furthermore, your audience will help you to spread your content among other interested people if your content is good enough. Therefore, your content reach improves drastically leading to increased traffic generation.
6. Firm Presence in the Market
Podcasts help individuals or companies to share a different type of content. Moreover, it provides a platform to share your expertise in your own industry. Podcasts allow you to infuse your excitement and language skills to add a demeanor of authority to the data and information that is written in articles or blogs. Regularly hosting podcasts with precise data or thoughts help set up you and your organization as an expert in the business. Clients need an organization that knows the business, so the podcasts help develop that trust.
7. Brand Awareness
The regular hosting of digital recordings (podcasts) builds up your organization’s brand to make it an easily recognized name. You can incorporate data about your products and administrations as they identify with the data in the digital recording.
For example, let’s assume that you are a budgetary organizer hosting a podcast about retirement planning.
Then let your audience know about the services you offer, let them understand what your business is all about. This is a good form of promotion of your business that type of services you offer. Therefore, podcasts serve as a type of advertisement for your business.
Besides the promotion and advertisement, hosting a podcast is simply fun. You get to do include interesting guests in your hosting session. Moreover, podcasting can help you to connect with listeners from various fields and sectors. You get to share stories and ideas that can make a huge difference in the mind of the listeners.