Instagram is a rapidly growing platform with millions of users. The main focus of this platform is pictures and videos, thus making it an amazing platform to promote t-shirt businesses here. Instagram has become a dominating force in the social media game.
Apart from the aesthetics and the fancy pictures, Instagram is an amazing place where brands find their potential customers. Since Instagram is mostly image-based, fashion labels and clothing brands (mostly entrepreneurs) rely a lot on Instagram.
So in this article, we will show you can market on Instagram for your own T-shirt business. There are basically two parts to this process –
- Setting up your Instagram account
- Promoting your Instagram account
Setting up your Instagram account
Your profile account is the face of your business on Instagram. To make sure it looks professional and attractive to your existing and potential customers, there are some things you have to set up and optimize in order to generate sales.
Step 1: Profile Photo
The first thing you have to know is that your customers can’t see the profile photo in full view. So you have to consider something on a smaller scale, don’t give anything complex or hard to understand. That’s why the profile photo has to be your company/brand logo. The logo must give off the feel or vibe of your business. Make sure the brand logo is nice and easy to understand and gives your customers the company or brand feel.
Step 2: Username
Don’t come up with something creative and stray away completely from your brand name. It’s always wise to give your brand name with some minor modifications. For example, you can add under scrolls in between the brand name. You can also add extensions in the name like “Brand XYZ T-shirt line” if your business has multiple business units.
Step 3: Profile Bio
You will have a small space to write your profile bio, it will be visible right below the username. Since you will not get to write a lot about your brand, a simple formula, in this case, does the trick.
Many major marketers use this formula – “Who you are + What you do + A bit of personality.” There is a small problem in the bio section. You cant use spacebar to break the lines in the below sentence, so formatting the sentence becomes tough when you’re writing the bio in the bio section.
That is why it is better to write it somewhere else where you can format the sentence very well and then simply copy and paste it in the bio section. Do not forget to add emojis in the bio. Instagram is a place where you can have a bit of fun and sell at the same time. So you can use creative emojis to attract customers.
Step 4: Website link
Your bio is the only place where you can actually place a clickable link. The link should be of your store or website where you are selling your t-shirt. The purpose of your entire Instagram profile is to drive customers through this link and to the selling page.
Every marketing and promotional activity drives the customers to this link. When you will place your store link, make sure that you have shortened it with bit.ly. Otherwise, it’s going to look like a spammy link and customers will hesitate to click on the link.
Step 5: Story Highlights
Story highlights are an important section in the Instagram profile which many of the businesses skips! However, you don’t have to do that! Make use of everything that is given, only then you will achieve maximum benefit.
Instagram has the option where you can give a story and it gets removed after 24 hours. However, story highlights allow you to save some of your stories in your profile.
You can save them and categorize them, as you want to. Whenever a customer will visit your profile, they will be able to see the stories you have highlighted. You can share some exclusive things in your story and save them as highlights.
Step 6: Profile Niche
When you are using various social media platforms (especially Instagram) for your POD or fulfillment t-shirt storefronts, always remember to pick one niche per account. What does one niche per account actually mean? We will explain that below.
Each of your social media accounts must have a single niche. It means that if your niche is “nursing”, you cannot post contents that are irrelevant to nursing. You cant post something like hunting or fisheries-related contents in your profile because of your niche in nursing.
Each storefront must have a separate niche because we are trying to drive specific niche customers. Your customers will expect to see contents related to what they are looking for.
For example, if your niche is still “nursing”, most of the time your customers will be nurses, health practitioners and people related to them. Therefore, when they will visit your profile, they will expect to see contents and products related to nursing and not something completely irrelevant like hunting.
Each storefront should be a separate brand and even if you do have multiple businesses with different niche, do not mix them up. They should have individual stores with separate website links on their profile.
Step 7: Profile Contents
Now we will talk about the type of posts you can make in your Instagram profile account. There are basically 4 types of content you can post.
- Product Photos – You can get these direct product photos from your POD website listing or whatever website you are using to sell your products. This works very well because the customers are able to see what the product looks like when it is not being worn.
- Quotes – These work exceptionally well when you mix the quotes with some cool background. The quotes can be inspirational, motivational or educational. If you are using your own quotes, that is fine and even if you are using any famous quotes, it is also fine. However, if you are borrowing someone else’s quotes then make sure to give them credit for it.
- Model Photos – This is an interesting type of content because this gives off the emotional feel and many people can relate to it. Now you must be wondering, do I have to hire models now? NO. You don’t have to. There is a website called “placeit.net” where you upload your T-shirt designs. Then those designs are automatically placed on the model and it makes them look like they are actually wearing your T-shirts. Having model photos in your account means that your profile gives the feel that you have a full-fledged clothing brand, professional photographer, models, carrying an inventory. Model photos give off the feeling that you have inventory and products in stock.
- Customer photos – Customer reviews & recommendations serve as the trusting ground from one customer to another. At some point, you will see that customers who bought a product from you are starting to give reviews wearing your product. Therefore, what you can do then is ask their permission and re-post their review in your profile. Most people will say yes because who wouldn’t want to be shown in their favorite brand’s page. This type of content has a huge benefit, it shows that real people are making a purchase from your store and seeing that, more people will feel trusted and their purchase decision will get influenced. This type of content rather gives social proof and validation from one customer to another.
Step 8: Photo Caption
When you click on a post, the first thing anyone sees beside the picture is the caption! There are two ways you can go with this – either you can give your product information or you can use something catchy to grab the attention of your customers.
The second one has a higher chance of effectiveness. If there is an event going on and your products which can relate to the event, then mention it in the event. For example, “Happy Valentine’s Day, here is something you can gift to your loved one this Valentine’s Day”.
It is as simple as that. Make sure to add the page link in the caption as well. It’s important because after they read the caption and see the picture, they will want to visit the whole store.
How to Promote in Instagram
After you have set up your Instagram profile, you have to promote it to get in front of your customers. Without proper promotion, your customers will not know your business exists even if you have the best quality products. So below we will see some ways how you can promote your Instagram storefront effectively.
Step 1: Hashtags in the First Comment
Hashtags are extremely important because only through Hashtags, customers who do not know you or who is not following you will be able to find your storefront on Instagram. Hashtags are one of those keywords that people use in order to find content relevant to their interests.
We all know that on Instagram we can find the topic of our interest through Hashtags. Therefore, when we use Hashtags in our post– what it does is show your post to people interested in your niche or product. The maximum bulk of traffic comes thanks to these Hashtags. Moreover, we use this Hashtags in our first comment.
We can also place these Hashtags in the caption but it sometimes does not look good and hides the important information in the caption. That is why we place these Hashtags in the first comment. Moreover, when any customer clicks on the post, they will be able to see the caption as well as the mentioned Hashtags.
These Hashtags are mostly used for promotional purpose and there are some rules that you have to follow for maximum benefit. For each post, we can use a maximum of 30 Hashtags. It means if one of these Hashtags is searched on Instagram, your post has a chance of appearing in the search results.
Now, these Hashtags have to be relevant to the niche. Avoid over complicated Hashtags and the very simple ones. For example, you don’t necessarily have to place a “t-shirt” as a hashtag, because the customers will already be expecting to see a t-shirt when they are searching for it.
Since 30 hashtag is the limit, don’t place the same 30 Hashtags in every post. Make 3 or 4 sets of “30 Hashtags” list. Then rotate them in every post. It is actually a creative way to give exposure to your business to a wider range of audiences. The Hashtags must be of the same niche, otherwise, your customers will be disappointed when they click on your post and not find what they were looking for.
Step 2: Influencer Marketing
Influencers are individuals or a group of people who motivate people to take action. They are not necessarily celebrities with fame and money. They are more like specialists in their respective fields.
They demonstrate authority and have expert knowledge in their field. For example, there are fashion bloggers or experts who influence people and their decision over Instagram or other media platforms.
The word “influencer” goes hand to hand with Instagram because of influencer marketing benefits both sides – brand and the influencer. You can reach out to your preferred influencer and ask them to promote your business by wearing your T-shirt.
They will wear your t-shirt, say some nice things about your brand, and post it in their profile. The extra traffic you will get is from the influencer marketing. The audiences of the influencer are most likely to visit your storefront.
Influencer marketing is a constantly growing and rich market with great prospects to work with. It has made great impacts in the field of marketing. That is why it is a great promotional technique that can help your business.
Step 3: Instagram Ads
Last but definitely not least is Instagram Ads. Instagram ads blend seamlessly into the user’s feed. Therefore, it does not disrupt the user experience. Instagram Ads looks like any other image on Instagram when you are scrolling your newsfeed.
However, there will be a sponsored tag at the end of the image. That is how you differentiate the Ads from the regular Instagram image. These ads are very crucial if you want to increase your brand awareness and gain more followers outside your current followers. These ads are easy to set up and you can even use old images as well.
The whole Instagram marketing method is like a systematic process. First, you reach out to the audience, then they find your post, then click on it, then clicking on the page link to visit the whole page and finally clicking on the store link where they will find a way to purchase the product. Basically, the main goal is to make them click on the clickable link which will lead to the purchase of the product.