It’s time to start thinking about how you’re going to market your product for Halloween! 🎃
There are a lot of great halloween marketing ideas out there, but I’ve filtered out the best of the best to help you boost your sales.
With my blog post, you can have a successful and profitable Halloween season!
Implement these ideas today and see your Halloween sales soar! 👻
Let’s know about Halloween first
The word Halloween is a combination of the two words Hallows’ & Evening. Halloween is celebrated on 31st October every year. The word Halloween dates back to 1745 and is of Christian Origin.
We can trace back Halloween tradition back to the Celtic era. The ancient Celtics held something called the festival of “Samhain”. To ward off evil spirits, people lit bonfires and wore costumes during this festival. So it became a great day for business and one can easily make a good profit by following Halloween marketing ideas and implementing them.
However, as time passed by, Halloween gradually evolved through western influence and became a day of activities like trick-or-treating, carving jack-o-lanterns, festive gatherings, donning costumes and eating treats.
As Halloween got modernized, it got commercialized as well. Many businesses, including the POD businesses, undertake various marketing tactics to promote their products and their brand during this occasion.
Origin of Halloween
The Celts lived in Ireland, UK, and northern France more than 2000 years ago. They used to celebrate their New Year on November 1st. A Celtic culture marked this day as the end of summer and Harvest and the beginning of winter which, according to their culture, was associated with Death.
Celts believed that on this day the barrier between the dead and the living becomes obscure and spirits walk the earth. So, on October 31st, Celtic “Druids” performed rituals by the dressing up in animal hides & skulls and burned crops and animals as a sacrifice to Celtic deities in an attempt to appease the spirits.
Later around 43 A.D. When the Romans took control over Celtic territories, they merged the Samhain festival with their “Feralia” Festival, which is held in late October and commemorates the passing of the dead. When the influence of Christianity reached the Celts around the 9th century, the Holy Church declared November 2nd as “All Souls Day” as a day to honor the dead.
The 19th Century marked the great Famine and millions of immigrants came over from Ireland to America. As different ethnic groups and American culture began to merge, Halloween also changed its image. Borrowing traditions, the people started neighborly get-togethers, pranks and even witchcraft. This overtime began the traditional holiday known as Halloween.
The tradition and celebration of Halloween vary depending from country to country. The Irish and Scottish people hold bonfires and children dress in costumes. Children in Britain play practical jokes. The popular way to celebrate Halloween is how America and Canada do it.
This is due to the influence of Northern American culture merging with Irish culture. Countries like Australia, New Zealand and Most of Europe and Asia celebrate Halloween the same way as well. Filipinos celebrate with candles & flowers and celebrate “All Souls Day”.
Similarly, Mexicans and Latin Americans build alter and celebrate the “Day of the Dead”.
How it is celebrated?
Halloween celebration has mostly to do with children. Children dress up as different scary, funny, and original creatures and characters. They go over to different houses in their neighborhood and ask for candy and treats. This is known as “Trick or Treating”.
Many houses are seen decorated with a spooky theme through scarecrows, Jack-o-Lanterns, zombies, etc. Children ring the doorbell wearing their costumes saying “Trick or treat” together and receive their treats. Halloween activities such as magic shows and divination are also seen sprouting around some neighborhoods.
Symbols and elements of Halloween 🎃
Most of the symbols associated with Halloweens have “Jack-o-Lanterns” aka “Pumpkins”🎃 in them. Irish and Scottish people used to carve scary faces on Turnips to symbolize a soul who has been denied entry into both heaven and hell. Later, Northern Americans changed it to carving pumpkins as it is both larger and easier to carve as well as less dark.
The elements of Halloween include many horror legends 🧛♀️ and myths like ghosts and ghouls, Horror Literature and movies like Dracula and Frankenstein, classic and modern gothic culture, Skulls and skeletons, scarecrows, etc. Non-horror literature elements such as Comic books and cartoons are a recent add-on to this ever-expanding tradition to ward off ghosts. 👻
Type of POD products (Halloween Marketing Ideas)
Halloween is one of the most profitable seasons for any sort of business, particularly the e-commerce industry. Among them, Print-on-demand is the best e-commerce model because they sell varieties of customized and innovative products.
Halloween is big and allows businesses to earn a lot of money because many customers purchase products during this occasion. Most POD businesses or stores wonder what to sell or what type of product will appeal during this time. Well here is a list of some of the popular POD products for Halloween marketing campaign:
1. Clothing (Halloween themed)👕 – Even though fancy costumes are trademark symbols of Halloween; some people like to take it easy on the costumes and some people feel too old to wear an actual costume. Therefore, to still uphold the spirit of Halloween, many people rely on Halloween themed clothing. For example, T-shirts, Sweatshirts, mufflers, jackets, Hoodies, etc. are popular during this occasion.
There are reasons for the popularity of these clothing products. The most important reason – you can put any designs you want on clothes! Halloween is generally a time for spooky and creepy designs. Print-on-demand stores usually offer a wide range of Halloween themed product designs during this time.
2. Halloween Decoration Products – The true spirit of Halloween lights up with decorations! There is not a single neighborhood in the U.S left undecorated during Halloween. It is a festival of costumes and decorations. Therefore, many decoration products are purchased for this particular day. Some of these popular products are:
- Gift Cards
- Wall décor
- Hats, etc.
Here are some popular POD accessories for Halloween marketing campaign as well:
- Customized leggings
- Customized Bags
- Customized Shoes
- Customized Jewelry, etc.
Potential Customers for Halloween Products
Here is some significant demographic distinction among the potential customers for Halloween:
- Individuals aged (15 – 22) are expected to spend at least $50 each on candy, costumes, decorations, and miscellaneous items.
- Younger people or millennials (22-37) are expected to spend add $183 each on Halloween expenditure.
- 38-53 years old) customers are expected to spend about $70 each.
- 54-72 years old customers are only expected to spend $23 each.
If you look at these data, you can see some major distinctions in terms of age. The primary customers for Halloween marketing campaign should be people who are aged from 22 to 37 years old.
Market Value or Expenditure on Halloween
In the previous year, 175 million U.S citizens celebrated Halloween. This resulted in $9.0 billion in sales. An average buyer spent about $86.79 on purchases. This year, about 185 million people in the U.S are expected to celebrate Halloween.
This means, the total revenue stream will expand and businesses will sell more, resulting in more profit. A large chunk of this profit goes to online businesses such as Print-on-demand businesses. According to NRF, every year the marginal profit curve for businesses increases.
In 2020, the total expenditure for Halloween is expected to be more than $9.5 Billion. The NRF does a survey year for Halloween, this year the expenditure is expected to be higher than ever since the last 2 decades. Here is a graph for better understanding –
Now that you know the list of print on demand products you can sell on Halloween.
Let’s get some Halloween Marketing Campaign ideas to market those products on this amazing season.
10 Best Halloween Marketing Ideas to boost your product sell
1. Turn your website and social media account into a Halloween theme:
Halloween is popular for decoration. Decorate your website with Halloween theme photos, cover photos, and posts, That will create a vibe of festive. Make your audience excited with influencing posts and photos. Encourage them to buy your products.
2. Offer Great Deals:
Audiences love to enjoy offers. Plan some halloween special offers for your audiences. As example:
BOGO Offer: buy a halloween t-shirt and get a halloween mask free.
Play contest & win halloween products: Organize halloween social media campaign through contests and give special rewards to the winners.
If you want some amazing contest ideas for social media, you can visit my another blog on “Social Media Contest Ideas To Promote Your Brand“
Halloween Special discount: Plan for a discount that meets your target profit. You can give 31% halloween discount (as per the date) or 22% off! On each product as per (the year 2022) or a full free shipping offer. Or you can make a Pop-up on the front page of your website to make them feel special by giving discounts or small gifts with the products.
3. Create a Halloween special bundle package:
Bundle packages of products always attract customers’ attention. Customers prefer to buy the bundle more than purchasing the single products when they find out it saves their total cost. On occasions and festivals, it attracts them more. So, Offer Halloween 1-2/3 bundle Packages. As example: Plan a bundle box and put a Halloween T-shirt, a mug, and mask into it and set a price together that is both profitable for your customers and meets your profit margin. Put the price tag in an attractive way that customers can’t refuse to pick up on the cart.
4. Don’t forget about your email List: 📩
If your brand is present on social media, I think you must have an Email list.
Do not skip email marketing in this event. Send your audience an email with a warm greeting for the upcoming Halloween and let them know about your Halloween collections and discounts. You can use halloween email templates to grab their attention easily.
5. Focus on Instagram & Tiktok Marketing: 📱
As we all know Instagram & Tiktok are two social media platforms that are popular for lifestyle-based content and trend celebration. So there are a lot of opportunities to promote lifestyle-based products on Instagram & tiktok.
Halloween is mostly celebrated by young generations (age between 18-30) and these audiences are mostly available on these platforms. So, give your focus on these two platforms to bring more sales. Try to create attractive post images, reels or videos campaigns to promote your Halloween products. Don’t forget to apply a hashtag challenge and trend song on it. Influence youngsters to buy your product and share video with your brand / halloween marketing hashtags.
6. Write a Halloween special Blog post For SEO ranking:
When you are looking for Halloween Marketing Ideas you should not forget that you’ll need to improve the SEO ranking of your website. You can write a Halloween special blog post to boost the SEO ranking of your website. You can do one thing, ask your audience to share their one or two humorous and nostalgic stories of Halloween with you. 📝 And you create a blog post based on that incident and at the end of the blog Put a CTA of your product. Be creative as much as you can. But make sure to do this one to three months before halloween. If you are unable to do this within this timeframe then share those stories to your twitter thread or facebook post just like the same way. It will improve your SEO too.
7. Create Image and video content:
Create funky and attractive product mock-ups for your website. Make video campaigns, Banners, Promo videos, and stories based on the theme of Halloween.
8. Communicate your last year’s customers:
You may have the records of your customer who purchased from your store on last year’s Halloween. Try to remind them about your existence; if they were satisfied with your service last year, they might purchase from you again this year.
Send them mail or knock them on social media channels or any possible way. Give them a special deal or promo code. Make them feel that they are your most valued customers and that is why you are giving them special offers.
9. Announce a post-holiday discount:
There is always a huge chance to get a good number of sales after any holidays. Plan a post-Halloween marketing campaign. Announce that whoever will purchase a product from your store will receive an attractive deal on the upcoming black friday.
Go on this plan, this will work.. 😁
10. Run social media Halloween ads to spread your brand awareness:
There is a saying- “Doing Business without Advertising is like Winking at a Girl in the Dark. You Know What You are Doing, but Nobody Else Does”.
Make a budget for advertisements and Split the money for different social media channels. Showcase the image and video content of our products and let your audience know about the discounts for this Halloween.
Where can you get Halloween design ideas for products? 🧙♂️
Now, I can help you to find some best websites for Halloween design ideas for your pod business.
TEE-SAMURAI is one of the best sites to collect t-shirt designs. They focus on the latest trends and provide special T-shirt bundle designs for POD Business. Because finding out trending designs is kind of a challenging part for print-on-demand sellers and many print on demand marketers don’t get enough time to create new designs to sell products. Considering these, Teesamurai team research and create readymade designs bundles for the sellers. The designs are excellent in look. With the bundle TEESAMURAI also provides the editable file so you can make some changes and customize the design as you want.
Get 5 free Halloween Special Bundle Designs
Get 50 Premium Designs
Merchbundle provides various types of standard and interesting t-shirt designs. They mainly design for Print On Demand (POD) purposes. You can find some good T-shirt designs on their website because they have a brilliant designer team.
ProfitBusters will provide you with new and trending pod designs daily and weekly just after your subscription. They do not have any free trial version but you can check their Freebies section to see the demo of what you will get after the subscription.
Up above, I have given my best ideas so that you can make a handsome profit by utilizing these 10 Halloween Marketing ideas. I hope you will get your best results!
According to NRF, the market value during Halloween is increasing every year. It means more customers are purchasing products and more products are being offered. This is an amazing market for any online business like POD because the target market is massive. Moreover, it is also an occasion where POD businesses can utilize their strong points like creative designs and strong marketing skills to the fullest. So, don’t miss the chance to burst your online sales this holiday season by applying these superb Halloween marketing ideas.
Good luck! Don’t forget to share how effectively the marketing ideas work!
I have another suggestion for POD business marketing ideas based on two different occasions:
1. Mothers Day
2. Labor Day