How to Find Your Competitors on Instagram?

How to find your competitors on Instagram

Ultimately, by tracking your competition online and understanding their tactics, you can stay ahead of the curve and create superior content that will win over consumers.

So, If you’re looking to build a successful business based on Instagram, you need to know your biggest competition.

But how to find your competitors on Instagram?

Social media platforms are a great way to find out about your competitors and see what they’re doing that’s different from you.

In this blog post, I’ll tell you 7 best ways to find out your competitors on Instagram.

So let’s get started!

7 best ways to find your competitors on Instagram

Competing on social media, especially on Instagram, can be tough, but it’s definitely worth it if you want to be successful. By following these simple tips, you can quickly and easily find your competitors and start building a competitive edge.

Search competitors’ profile with Hashtags:

There are two ways to find competitors by using hashtags:

One way to find is – search by hashtags of your product name. Example: if you are selling custom made mugs for nurses then you can use the word –  #mug #nursemug #mugfornurses #customizedmug #podmugs #hospitalmugs #nursecare etc.

Type your product name or phrase into the search bar of Instagram with a hashtag, and you will see many accounts using the same hashtags for their product posts. You will get some hashtag profiles where so many instagram business accounts posts are featured for using the same hashtags. Check posts one by one & click posts to see which business account publishes the post. Visit those instagram business accounts and if you see that the account is selling the same products on Instagram just like you. Then yes! Your first attempt to research a competitor is done.  Make a list of those accounts & follow up regularly what content they are publishing.

How to find your competitors on Instagram
How to find your competitors on Instagram

Another way to search your competitors profile is event hashtags. Every company sells during big events like – Blackfriday, Christmas, Eastermonday, National Holiday. So start searching your competitors profile by #mugsforcristmas #cristmasmugs #blackfridaymugsale #mugsale #winmug etc. Thus, you will find your strongest instagram competitors accounts.

Search for accounts with similar demographics

There are a few ways to search for accounts with similar demographics on Instagram. You can use the “geo” feature in the “advanced options” of an account’s profile, or you can use the local language hashtags and keywords. Additionally, you can use tool “Graph Search” to find relevant accounts. After narrowing it down, you can then look for accounts with high engagement- this means that they’re probably driving traffic back to their profiles as well as engaging with followers frequently.

Pay attention to their bios too- see if there’s anything in there that pertains specifically to your business or product. Finally, be sure to ensure that all of your social media marketing content is being shared by accounts with similar demographics so you don’t lose followers along the way!

Search for keywords related to your niche

You can find similar instagram business accounts by searching with the keywords related to your niche. For example, if you’re a fitness trainer and looking for other fitness trainer account on instagram to see what instagram reels, stories, igtv or posts they sharing to educate people then you can search by “fitnesstraining,” “exercisetips,” or “weightloss, “gymclass”, “yoga”, “morningwalk”, “healthyfood” etc. First, make a list of keywords that are relevant to your niche. Once you have found those words, make a list and start exploring your competitors directly with those words or by adding hashtags with them.

How to find your competitors on Instagram
How to find your competitors on Instagram

Before doing these if you are struggling in choosing the right niche for your business then you can visit my another blog which covers the whole about choosing niches. There are 6 simple tips to follow if you need to know how to find your Instagram niche.

Analyze their posts in detail

Spy on your competitors’ instagram posts. What contents are they sharing, who gives them a like, who comments on their accounts, or if any other business accounts are replying to their followers’ query or not. If you find any other business account commenting on their posts; view their profile. Check their bio, instagram shop and posts. If you find that they are also selling the same products just like you and your competitors then Yes! You can consider the profile as your competitor too.

Search followers’ accounts:

✔️ your competitor’s followers’ accounts and 

✔️ Your followers’ account

Make research and list down except you and your competitors who are following to purchase similar products. Check out instagram bio and posts of those accounts. If you find the accounts are regular on instagram, selling the same kind of products you are selling the target them as your competitors.

Use the explore tab to dive into their archives

Using the explore tab on Instagram can be a great way to learn more about your competitors, their content, their marketing strategy, and how they are interacting with their followers. It provides a concise overview of your competitor’s latest posts, as well as their likes and comments.

Under the “Explore” tab, you will find different sections that include: Posts by @username, Posts from other users who follow @username, Popular posts (based on engagement), and Recently deleted posts. To get started, go through all of your competitors’ archives and start noting the interesting trends that emerge. This information can then be used to improve your own content strategy or create ideas for new marketing campaigns.

Use the special tools that track your Instagram competition

One of the best ways to stay ahead of your competition on Instagram is to use the special tools that track your competitors. One way to do this is by using social analytics tools like Hootsuite or Sprout Social. These platforms allow you to track different aspects of your competitors’ online presence such as followers, likes, comments, and shares.

There are many different options available on the internet, so it is important to choose the one that is most appropriate for you. 7 Instagram Competitor Analysis tools that will help you to find out your biggest competitors are-

✔️ Social Status

✔️ Sprout Social

✔️ Falcon.io

✔️ Phlanx

✔️ Iconosquare

✔️ Keyhole

✔️ Hootsuite

Should you follow your competitors on Instagram?

Yes, following your competitors on Instagram can give you an edge when it comes to marketing your business. It can be helpful to research your competitors on Instagram in order to stay ahead of the game. Not only will you be able to learn from their strategies, but you also have a chance of reaching new consumers that way. Additionally, by researching the comments and reactions that they receive from followers, you can see what works well and what needs improvement. You may even find opportunities to copycat their successful campaigns!

Although not everyone follows their competitors on Instagram, doing so can help improve your visibility in the social media space and increase brand recognition among potential customers. So whether or not you’re competing against them head-on or just trying to stay ahead of the curve, following them is a good idea!

How to find your Competitor’s Instagram ads?

Competition is a good thing – it makes us better and pushes us to improve. But when it comes to social media, it can be tough to stay ahead of the curve. That’s where finding your competitors comes in handy. By following their accounts and seeing their ads, you can learn a lot about what works for them and how you can improve your own marketing strategies.

To spy on your competitors’ Instagram ads do the following-

How to find your Competitor's Instagram ads
How to find your Competitor’s Instagram ads
  • Select some competitors who have a huge number of followers and often publish ads.
  • Click on those competitors’ Instagram business accounts through different ads.
  • Click the three dots at the top right corner of the competitor’s business account.
  • Click the “About This” Account button (you’ll find the Active Ads button. The button will show you all the ads that the account is running. you can filter the ads by clicking feed or stories ads.) Analysis of which of their ads get maximum reach and impression. You must pay attention to 6 important points –

✔️ Ads Impression

✔️ Type of Media

✔️ Messaging

✔️ Ad Running Duration

✔️ Offers and Deals

✔️ Target people who like your competitor’s Instagram business account

Next, collect the ad URLs. Use this information to improve your own ads – by understanding what works and how other businesses are targeting their audience. Once you’ve done that, it’s time to see how your competitors are doing and take some inspiration from their strategies!


If you’re looking to take your Instagram content to the next level, then you need to be familiar with your competitors. By following the tips in this blog, you’ll be able to uncover all the information you need about your competitors and use it to your advantage. Discover what content is resonating with them, how they’re promoting their content, and where their audience is located.

With this knowledge about how to find your competitors on Instagram, at your fingertips, you can create content that stands out and attracts more followers! Try out the tips in this blog and see the difference for yourself!

Keep exploring our website for more information about your Instagram business. Don’t forget to leave a comment below with any questions you have about finding your competitors on Instagram.

Leave a Reply

Your email address will not be published. Required fields are marked *