Time is very limited these days. We as a whole human race become very time conscious and picky. If we don’t like something, we don’t really spend time on it. If any content on a website is too dull and boring to read, regardless of how informative it is, the chances of any visitor going through the whole content are very slim.
The engagement of visitors is extremely important for a website. The time spent by a visitor on your website is a clue of how they feel about your website. More is always better! If visitors stay on your website for a long period of time, it means they like what you are showing them.
Why does it Matter?
The average time spent on a site is a clear indication of how good or bad your website is doing. Generally, the longer a user spends time on your website, the better your website is. It’s a simple equation; more visitors mean more traffic and more traffic means a higher conversion rate. Your ultimate goal is to profit from your website.
If your visitors are not spending enough time on your website, it means there is something wrong with it. Either your content is not good or the UX is not smooth or whatever it is. The main goal is to optimize your website to the point where your website is flourished with unique visitors every month. Below we will be talking about how to develop your websites to the point where visitors spend more time on the website.
Steps to Increase the Average Time Spend on a Website
1. Improve the Quality of Content
Content is the heart and soul of your website, without it, your website is just an empty vessel. Invest whatever you have to make sure that your website is full of rich content that’s informative and helpful to the visitors. Create great contents, contents that make people read it top to bottom no matter how long it takes. Time is precious and if your content is good, visitors will utilize their precious time on your website.
2. Structure your Content Properly
It takes only about seven seconds to capture someone’s attention. Try to benefit as much as possible from those seven seconds with a feature that sticks out, and the message that is easy to digest. This means that you need to utilize and optimize the headings, sub-headings, numerical records, lists, points and so forth.
Take yourself and your behavioral patterns as an example—how likely would you say you are to invest time and energy in a long, dull piece of plain content? Odds are you’d closed the page before completing the core section!
There’s an explanation why those Buzz feed-type bullet point articles have picked up in popularity as of late—with the users getting more motivated by such a large number of various outlets, the attention span of today’s clients are becoming shorter and shorter. Thus, simply recall—if all else fails, spread it out!
3. Use Interactive Videos
An average human invests almost five hours per day on videos! That tells a lot about how engaging video content is. How many of us have spent an entire night on YouTube at least once in a lifetime? Almost everyone! People love to consume video content. That’s because videos are generally more effective, interactive, and engaging form of content than others. If you add videos contents in your website along with your regular contents, you can boost user engagement and will increase the time users spend on your website.
4. Optimize UI/UX
The first thing that a visitor sees after arriving at your website is the website interface. The Interface is the face of your website. If it doesn’t look good or isn’t smooth enough, your visitors will be disappointed. An average user spends less than 3 seconds on a website before switching to a different website. In order for you to capture their attention, you need to make sure that your visuals and designs are up to the mark. Poorly designed websites will only keep away new as well as existing visitors. A nice color palette is all you need to make it colorful!
5. Improve Operational Time
With regards to your site, there are relatively few things that are more irritating than slow-loading pages, broken links, or potentially other operational issues. Managing these issues is unquestionably enough to make any user leave and explore away from your site! It’s basic that these issues are consistently filtered for and fixed promptly whenever found.
6. Improve Readability
Websites that are difficult to read will always keep away visitors. There are pages that look good on the computer but are hard to read from mobile phones or tablets. Every page of your website on all devices should be easy to read.
The text dimensions and font size should be suitable for reading in every device. Break huge passages into simple to prepared pieces. Break your articles into numerous areas, heading, sections, bulleted records, and bunches of void area.
7. Include internal links
If you want individuals to spend more time on your site, make it simple for them to discover content they’ll be keen on. Incorporate hyperlinks to related content inside blog entries and web content, and guarantee the principle route bar is effectively open, regardless of which page you’re on.
Expanding the number of time visitors spend on your site is critical to traffic, authority, conversion, and profit.
The above steps will enable you to improve your site for greater user experience. If you keep on upgrading and optimizing your website, you’ll be able to attract unique visitors as well as keep the existing ones. Add value in every content on your website. Even a small length content that is full of information is better than empty space left on a website. Properly targeting visitors and optimizing your own website will increase the Visitors’ average spent time.