Print on demand (POD) has become quite a popular term in the modern age. That’s because whether you’re an artist, designer, entrepreneur or just a person bursting with creativity, POD can be a perfect canvas for monetizing your creativity.
Print on demand is a way how you can sell your products online without actually having an inventory. Sounds odd right? This is a process where you work with your supplier regarding the production and delivery. In most of the cases, the suppliers are online market places who have created a platform for POD business.
If you follow the traditional route of selling products, you might end up with lots of unsold products, inventory cost and many other hassles. However, in case of POD, you don’t necessarily pay for the product until you have sold it. So, there goes your inventory cost out of the equation.
So how does the POD business work? It is quite simple, you make a design. It can be for t-shirts, mugs or any other merchandise. Then you upload your design in a marketplace. Do necessary marketing to give exposure to your designs and if any customer likes your designs, they’ll click on buy and that’s pretty much all your work. The rest of the work will be done by your supplier. From production to packaging to delivery, everything will be covered by the respective marketplace.
The POD business is done as a per-order basis, so there is no production until the customer has actually placed an order. Till now, we’ve only covered the gist of the whole POD process, there is actually a lot that happens once you start making your designs and try to sell them. From creating designs to owning a store in a marketplace, a lot actually goes down, so even though there is inventory or production cost, there are still some very important steps that need to be done carefully.
Benefit of Print on Demand
Testing New Business Idea
You can test new business or product ideas for future prospects without any risk of production loss or inventory cost. Since POD is greatly dependent on the designs, new ideas are always welcomed in this market.
Monetize your Audience
This works great if you’re a public figure or an influencer! Whether you’re a YouTuber or an Instagram vlogger, if you have loyal audiences who follow you, they are more likely to buy your products. In this way, you can work for your audience and attract new ones and earn money as well.
POD can be used to build a business around specific genre or audience. If you have a preferable niche, you can start building around it. However, if it doesn’t work, you can just aim for a new niche as POD allows you to test new business ideas. There is no loss of money or inventory as you can just remove your designs and start uploading new ones.
Pros and Cons of POD
Since production and shipping is mostly handled by the suppliers, it is considered a stepping stone for designers or new startup businesses. It is the most accessible ways to source products. However, with every business come advantages, limitations and benefits. At the end of the day, people are more likely to want to know about the advantages, benefits and the limitations than other things. Keeping that in mind we’ve listed the pros and cons in short and concise -
Best Selling Print on Demand Products
Some of the best-selling POD products are our everyday usage products!
From t-shirts to posters, backpacks to books, everyone wants a bit of a change in the outlook of their daily products. Here are the best selling products (in no particular order) -
Best Print On Demand Companies
There are many amazing Print on demand companies that look for enthusiastic individuals to work with. If you have great ideas and good designing skills you might want to check out some of the companies listed below –
How to Increase Sales on Print On Demand?
There are two basic aspects to the print on demand business that you need to consider. The first is the product and the second is how you can get people to see your products. If you don’t have a good design, it won’t make the customer buy your products. Most customers who visit the POD marketplaces expect something different, something unique than their boring stores. If you can give them something unique, the chances are that more customers will start to flock on your store.
The second part is also important because even if you have a great product, it doesn’t matter as long as the customers are unaware of it. It’s really important to give exposure on your products and let the customers know that you have something great to sell. The marketing must be done proficiently whether you’re doing it alone or if you have a team. Last but not the least, if you want your business to sustain and make a brand out of it, always come up with ideas that stands out from the crowd!