Thanksgiving Marketing Ideas to Promote Your Brand Effectively for your Business

Thanksgiving

Thanksgiving Day is a national holiday celebrated on the 4th Thursday of November in the US & 2nd Monday of October in Canada. Moreover, few other countries including some Caribbean islands and Liberia celebrate Thanksgiving as well. For Americans, however, it is one of their most beloved national holidays, rivaling the likes of Christmas, New Year and Halloween.

This year the Americans are observing Thanksgiving on 26th November. The Thanksgiving week is extremely important for businesses, particularly the POD businesses. In the same week, Thanksgiving, Black Friday and Cyber Monday are observed.

Origin of the Thanksgiving

According to some historians, the Canadian Thanksgiving started in 1578 upon the arrival of Martin Frobisher from England. Some also say it started with the arrival of the French in the 17th century as they celebrated the good harvest.

On April 15th, 1872 the very first official Thanksgiving took place. Later, it was gradually moved to November 6th. Finally, in 1957, the Canadian Parliament decided to hold it on the second Monday of every October.

The American Thanksgiving is just as vague as the Canadian one. It is said that the American colonists and Wampanoag Indians shared an autumn harvest feast in 1621 in Plymouth, Massachusetts, or arguably Florida.

The feast consisted of deer, local seafood like crabs and bass, fruits from the first pilgrim harvest like Pumpkins among other stuff. In 1939, President Roosevelt fixed the date of thanksgiving to every next to last Thursday of November. In 1941, it was moved to the fourth Thursday of November.

Thanksgiving Marketing Ideas

Geographical Location

As stated above, the US and Canada both celebrate their thanksgiving. Similarly, other countries also have thanksgiving celebrations, albeit on different dates. In Australia, the Norfolk islands celebrate thanksgiving on the last Wednesday of November. Brazil celebrates it the same day as the US. In Liberia, it’s the first Thursday of November.  Similar festivals like Thanksgiving occur in different parts of the world like Germany, Japan, China, Brazil, Argentina, etc.

How it is celebrated

The original religious significance of thanksgiving has gradually slowed down. Now, Thanksgiving is all about sharing a generous meal with friends and family. Thanksgiving is generally celebrated for the harvest and blessings of the previous year

The most popular meal item is Turkey, which is either roasted, baked or deep-fried. Other traditional food includes mashed potatoes, cranberry juice, and pumpkin pies.

Thanksgiving parades are another integral part of the celebration. The parade consists of marching bands, acrobats & performers and Giant Floats of different pop culture characters hovering above.

Another secular tradition of thanksgiving is watching football. It began in 1876 with a friendly match between two colleges, Princeton and Yale and quickly gained popularity. Now every thanksgiving, thousands of colleges compete in friendly rivalry with football.

Volunteering is another lesser-known yet generous tradition of thanksgiving. People, neighborhoods and charitable organizations hold free feasts and food drives for the less fortunate people.

Symbols and elements of Thanksgiving

Like any other celebration, thanksgiving also has meaningful symbols and elements. “Cornucopia” is one of the symbols. It is a carved goat horn filled with seasonal fruits and vegetables. Another famous example would be Turkey.

Corn is also a popular symbol of thanksgiving. Some Americans used to consider blue and white corn to be sacred. Cranberry or “Crane Berry” is also a popular symbol as its pink blossoms and wilting head reminded the pilgrim of a crane. 

Pumpkin Pie is a customary food item of thanksgiving and is thus considered a symbol as well. It is assumed that pumpkins were used by pilgrims to make desserts. 

Thanksgiving Marketing Ideas

Type of POD Products available for Thanksgiving

Thanksgiving is a family celebration observed by most of the residents in the US & Canada. It’s additionally the celebration that leads to the greatest shopping period of the year. Black Friday is still amazingly well known.

In 2018, it made $717.5 billion in income, online business and Cyber Monday aren’t a long way behind as well. In 2018, Cyber Monday created $7.8 billion in income. There’s a plentiful open door for print on request organizations all through the holiday season.

Most shoppers plan ahead of the week on what are they going to purchase. It is one of the biggest shopping weeks for businesses and customers alike. Starting with Thanksgiving, and following up with two more big days, here are some of the most popular print-on-demand products available for Thanksgiving –

Customized Coffee Mugs – Who wouldn’t want a cup of hot chocolate on the chilly nights of November with their family? Everyone would! Coffee mugs are an extremely popular item during Thanksgiving. Print-on-demand businesses have made the mugs more lucrative to customers by offering amazing and innovative designs!

Pillow Covers – Thanksgiving is all about decorating your home with homely and warm designs. Customized pillow covers make a wonderful homely décor for your house. That is exactly why it is one of the most sold POD products during Thanksgiving every year.

Here is the rest of the list for the popular POD products for Thanksgiving –

  • Hoodies and Sweatshirts
  • Engraved Jewelry
  • Wall-art
  • T-shirts
  • Bags, etc.

Market Value or Expenditure of Thanksgiving

The expense of Thanksgiving has gone up over 36% over the most recent 5 years. More US shoppers partook in holiday shopping over the five days between Thanksgiving Day and Cyber Monday this year. More than 250 million US citizens shopped during 2019 Thanksgiving.

By and large, customers burned through $361.90 on blessings and other holiday things (up 16% from a year ago The quick development between Thanksgiving Day and Cyber Monday helped dealers achieve $100 billion in deals 11 days sooner in 2018 than in 2017. Likewise, deals kept on developing until eight days before Christmas.

The period between Thanksgiving Day and Cyber Monday created 19.2% of the all-out holiday income. Altogether, that five-day time span represented $24.2 billion in deals, a 23% expansion when contrasted with 2017. Thanksgiving, Black Friday, and Cyber Monday every single broke deal record.

Potential Customers for Thanksgiving Products

More than 85% of the people in the USA celebrate Thanksgiving and with their families. More than $6.27 billion was spent online over the holiday end of the week in 2019. Various demographic elements can help us distinguish the potential customers of Thanksgiving products.

One such important factor/element is age – Twenty to thirty-year-old are expected to spend more than 30% of all in purchasing products during Thanksgiving Day. Thirty – forty-year-old are expected to spend at least 27% of all in purchasing products. If we go by age, our primary customers are from twenty to forty-year-old customers.

The family income is another important demographic indicator for businesses to watch out for. You cannot offer products for your target customers if it is not affordable to them. Since it is mostly a family celebration, which is why the income of the entire family is taken into consideration.

Conclusion

Thanksgiving is one of the largest celebrations in the US and many other parts of the world. It is a time of exchanging gifts and spending time with your family. That is exactly why it is also one of the most commercialized and profitable occasions for businesses. The POD businesses have been extremely well by targeting Thanksgiving with their promotional offers and product designs.

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