Thanksgiving Day is a national holiday celebrated on the 4^th Thursday of November in the US & 2^nd Monday of October in Canada. Moreover, a few other countries including some Caribbean islands and Liberia celebrate Thanksgiving as well. For Americans, however, it is one of their most beloved national holidays, rivaling the likes of Christmas, New Year and Halloween.

This year the Americans are observing Thanksgiving on 26^th of November. The thanksgiving week is extremely important for businesses, particularly the POD businesses. In the same week, Thanksgiving, Black Friday and Cyber Monday are observed. Generate Thanksgiving marketing ideas and get benefits for your business. Get to know the 7 most effective Thanksgiving Marketing Ideas To Promote Your Brand effectively for your business. Get to know the 7 most effective Thanksgiving Marketing Ideas To Promote Your Brand effectively for your business.

Origin of the Thanksgiving

According to some historians, the Canadian Thanksgiving started in 1578 upon the arrival of Martin Frobisher from England. Some also say it started with the arrival of the French in the 17^th century as they celebrated the good harvest.

On April 15^th, 1872 the very first official Thanksgiving took place. Later, it was gradually moved to November 6^th. Finally, in 1957, the Canadian Parliament decided to hold it on the second Monday of every October.

The American Thanksgiving is just as vague as the Canadian one. It is said that the American colonists and Wampanoag Indians shared an autumn harvest feast in 1621 in Plymouth, Massachusetts, or arguably Florida.

The feast consisted of deer, local seafood like crabs and bass, fruits from the first pilgrim harvest like Pumpkins among other stuff. In 1939, President Roosevelt fixed the date of thanksgiving to every next to last Thursday of November. In 1941, it was moved to the fourth Thursday of November.

Geographical Location

As stated above, the US and Canada both celebrate their thanksgiving. Similarly, other countries also have thanksgiving celebrations, albeit on different dates. In Australia, the Norfolk islands celebrate thanksgiving on the last Wednesday of November. Brazil celebrates it the same day as the US. In Liberia, it’s the first Thursday of November. Similar festivals like Thanksgiving occur in different parts of the world like Germany, Japan, China, Brazil, Argentina, etc.

How It is Celebrated?

The original religious significance of thanksgiving has gradually slowed down. Now, Thanksgiving is all about sharing a generous meal with friends and family. Thanksgiving is generally celebrated for the harvest and blessings of the previous year.

The most popular meal item is Turkey, which is either roasted, baked or deep-fried. Other traditional food includes mashed potatoes, cranberry juice, and pumpkin pies.

Thanksgiving parades are another integral part of the celebration. The parade consists of marching bands, acrobats & performers and Giant Floats of different pop culture characters hovering above.

Another secular tradition of thanksgiving is watching football. It began in 1876 with a friendly match between two colleges, Princeton and Yale and quickly gained popularity. Now every thanksgiving, thousands of colleges compete in friendly rivalry with football.

Volunteering is another lesser-known yet generous tradition of thanksgiving. People, neighborhoods and charitable organizations hold free feasts and food drives for the less fortunate people.

Symbols and Elements of Thanksgiving

Like any other celebration, thanksgiving also has meaningful symbols and elements. “Cornucopia” is one of the symbols. It is a carved goat horn filled with seasonal fruits and vegetables. Another famous example would be Turkey.

Corn is also a popular symbol of thanksgiving. Some Americans used to consider blue and white corn to be sacred. Cranberry or “Crane Berry” is also a popular symbol as its pink blossoms and wilting head reminded the pilgrim of a crane. 

Pumpkin Pie is a customary food item of thanksgiving and is thus considered a symbol as well. It is assumed that pumpkins were used by pilgrims to make desserts. 

7 Thanksgiving Marketing Ideas To Promote Your Brand

Thanksgiving is a time to celebrate with family and friends, so it’s no wonder businesses want in on the action!

Here are 7 thanksgiving marketing ideas to help your brand get noticed this Thanksgiving. These thanksgiving post ideas will help you reach your target audience and put your best foot forward. So let’s get to it!

Use email marketing to keep your customers updated

It’s no secret that email marketing is one of the most effective marketing channels out there. It’s a good idea to use email marketing to give them a heart touching thanks message for purchase-

So, Make a list of people who purchase from your online or physical shops. Collect their data when they purchase anything. During the thanksgiving season send them a wish mail along with an attractive offer of 20% or any amount of discount you want by writing the following –

“ Dear customers,

Hope you have a wonderful day!

In this beautiful season, we ( your company name ) cordially want to give you thanks for choosing our store and trusting us. You are one of our valued clients and hereby we have decided to give you a special discount. Here is (the amount you want) a % discount for you on any purchase from our stall this weekend. Please use the code “JENNY30” to receive the discount offer.

Thank you for staying with us throughout the year. Your loyalty is very appreciated! Have a lovely Thanksgiving! Happy shopping.

Thanks from

(Your shop Name)

To make sure your email marketing campaign is a success, make sure to monitor the following metrics: open rates, clickthroughs, and CTR (click-through rate). Additionally, be sure to send out an email marketing campaign a few weeks before Thanksgiving to remind your customers about your products.

Keep the email content short and to-the-point, so that it’s easy to read and understand.

Have a contest or giveaway to increase involvement and spending

Thanksgiving is a great time to celebrate with family and friends, and marketing your business at the same time doesn’t have to be difficult. By launching a contest or giveaway, you’ll get your audience more involved and spend more money. social media platforms like Facebook, Twitter, and Instagram are the perfect platforms for launching your campaign. You can also encourage viewers to vote for their favorite photo or video from the campaign on website polls or in-app voting features.

In the end, thanksgiving marketing shouldn’t be a hassle – it should be fun and rewarding. So make it happen!

See the following thanksgiving idea: how can you set a contest or giveaway for your audience?

Send a Gift at the Doorstep of the Customers

Make a list of your loyal customers who often purchase from your store. Note down their address while giving home delivery of their products. Just before the month of thanksgiving those customers who purchased from your store send a small gift to them as an appreciation to stay humble & loyal with your store. You can send mini gifts like – a candle, keyring, mug, pen holder, musk with a little note of thanks and discount on next purchase.

Set up Coupons and Deals to Drive Traffic to Your Site

Thanksgiving is a great time to give thanks and celebrate with a loved one, that’s why it’s important to set up a marketing campaign that will drive traffic to your website. Start by promoting exclusive deals and coupons on social media. You can also email customers who have shown an interest in your products or services in the past. Make sure to maintain a high level of customer service, and make sure to send personalized email campaigns that target friends, family, and other customers who may be interested in your products or services.

With a little effort, your Thanksgiving marketing campaign will be a success!

Create Visually Appealing Graphics to Persuade Your Customers

You may not know the exact home address or email address of every customer. But when they order something on Facebook or Instagram. You know their phone number or social media accounts. Collect the numbers or URL of those accounts. And send them an appreciation and thanksgiving SMS or message.

Use attractive fonts and colors to create an impactful campaign experience. Make use of appealing designs and layouts to capture your customer’s attention. Remember to think about the themes of Thanksgiving – family, food, and traditions – when creating graphics.

You can also create a content for Thanksgiving and share their name on your instagram business account or facebook page cover or feed.

Give a Thanksgiving-themed Product Away

Thanksgiving is just around the corner, and that means it’s time for marketing campaigns! One great way to market your product this year is by giving away a Thanksgiving-themed product. It can be anything from a cookbook to a blanket to a pumpkin pie maker. Make sure the product you choose is high quality and unique so that it stands out from the rest. Additionally, include a giveaway promotion on your social media accounts before thanksgiving day for the best chance of success!

This can be an easy and fun way to attract customers, and it’s also a good way to promote your brand. Happy marketing!

Hashtag It Out

Thanksgiving is a time to be thankful for all the blessings in life, and social media is the perfect way to celebrate. Make sure to use the hashtags on all your social media posts, including blogs and YouTube videos. Post around Black Friday and Cyber Monday to get the most traffic possible. And for extra fun, use web resources like Google Trends to see how often your hashtags are being used across the internet. Finally, start planning your Thanksgiving marketing campaign early by using a hashtag.

Another way is to use #thanksgiving contest. Set a simple thanksgiving campaign by just following the 4 steps –

1. Set thanksgiving hashtag contest with your “#brand name” & using the hashtag #thanksgiving2022.
2. Ask your audience to share their photos on any 3 social media accounts wearing your t-shirt & using the two hashtags on captions.
3. Set the post public & tag you brand name to the comment of the post.
4. Send mini gifts for the winners to get most likes & comments.

This way, you’ll be sure to create the perfect social media marketing campaign for this special day.

Type of POD Products Available for Thanksgiving

Thanksgiving is a family celebration observed by most of the residents in the US & Canada. It’s additionally the celebration that leads to the greatest shopping period of the year. Black Friday is still amazingly well known.

In 2018, it made $717.5 billion in income, online business and Cyber Monday aren’t a long way behind as well. In 2018, Cyber Monday created $7.8 billion in income. There’s a plentiful open door for print on request organizations all through the holiday season.

Most shoppers plan ahead of the week on what are they going to purchase. It is one of the biggest shopping weeks for businesses and customers alike. Starting with Thanksgiving, and following up with two more big days, here are some of the most popular print on demand products available for Thanksgiving –

Customized Coffee Mugs: Who wouldn’t want a cup of hot chocolate on the chilly nights of November with their family? Everyone would! Coffee mugs are an extremely popular item during Thanksgiving. Print-on-demand businesses have made the mugs more lucrative to customers by offering amazing and innovative designs!

Pillow Covers: Thanksgiving is all about decorating your home with homely and warm designs. Customized pillow covers make a wonderful homely décor for your house. That is exactly why it is one of the most sold POD products during Thanksgiving every year.

Here is the rest of the list of the popular POD products for Thanksgiving –

• Hoodies and Sweatshirts
• Engraved Jewelry
• Wall-art
• T-shirts
• Bags, etc.

Market Value or Expenditure of Thanksgiving

The expense of Thanksgiving has gone up over 36% over the most recent 5 years. More US shoppers partook in holiday shopping over the five days between Thanksgiving Day and Cyber Monday this year. More than 250 million US citizens shopped during 2019 Thanksgiving.

By and large, customers burned through $361.90 on blessings and other holiday things (up 16% from a year ago The quick development between Thanksgiving Day and Cyber Monday helped dealers achieve $100 billion in deals 11 days sooner in 2018 than in 2017. Likewise, deals kept on developing until eight days before Christmas.

The period between Thanksgiving Day and Cyber Monday created 19.2% of the all-out holiday income. Altogether, that five-day time span represented $24.2 billion in deals, a 23% expansion when contrasted with 2017. Thanksgiving, Black Friday, and Cyber Monday every single broke deal record.

Potential Customers for Thanksgiving Products

More than 85% of the people in the USA celebrate Thanksgiving and with their families. More than $6.27 billion was spent online over the holiday end of the week in 2019. Various demographic elements can help us distinguish the potential customers of Thanksgiving products.

One such important factor/element is age – Twenty to thirty-year-old are expected to spend more than 30% of all in purchasing products during Thanksgiving Day. Thirty – forty-year-old are expected to spend at least 27% of all on purchasing products. If we go by age, our primary customers are from twenty to forty-year-old customers.

Family income is another important demographic indicator for businesses to watch out for. You cannot offer products for your target customers if it is not affordable to them. Since it is mostly a family celebration, which is why the income of the entire family is taken into consideration.

Conclusion

Thanksgiving is one of the largest celebrations in the US and many other parts of the world. It is a time of exchanging gifts and spending time with your family. That is exactly why it is also one of the most commercialized and profitable occasions for businesses. The POD businesses have been extremely well by targeting Thanksgiving with their promotional offers and product designs.