Who does not love to celebrate Valentine’s Day? People of all ages and gender from all over the world spread their love by sending gifts to their dear ones.
Valentine’s day is a great opportunity for marketers to boost their sales in the first months of the year. So it’s important to generate valentines day sale ideas for boosting up your sales growth.
If you are still on the road of traditional-holiday-sales-strategy, be sure valentines day will not give you a handsome profit.
If you are hunting for the best valentines day sale ideas to make your market boom in February then consider the following sales strategies.
It doesn’t matter whether it’s a niche store or a general store. These valentine’s day marketing ideas will help you to share the love with your customers and they’ll find your store is the best one to purchase gifts for their beloved!
Here we GO! From the 15 best Valentine’s Day marketing ideas select the ideal one to apply to your store-
1. Create an interactive social media campaign:
Create an interactive social media campaign on a popular social media channel with a particular hashtag and give discounts to those who share content with your provided hashtag.
As example: Create a campaign with #believeintruelove for lovers and offer a 5% discount on content shared with this hashtag.
Hey, wait! Valentine’s Day is not just for couples. Give discounts also on common hashtags like #Ilovemy___ so that people can share content for parents, siblings, friends, or pets and love to purchase from your store with this amazing discount offer.
2. Use SMS to offer customers exclusive savings:
Show value to your loyal customers. Give them a special valentine day offer on your products and let them know with a text message on their mobile.
It is a proven technique, SMS marketing helps to get responses more than email marketing. It’s an active choice to communicate and connect with customers. This process will 100 % workout at least for 95% of customers. They will realize you care!
3. Offer Gift Guide:
Valentine’s Day is a great time to let your customers know what you have in store and what specials you’re running this month. Sometimes people find it difficult to select ideal gifts for their loved ones!
In this regard, you can give them a guided tour of your products by emails, pop ups, newsletters or landing pages. Organize the gifts by product category, gender, and price ranges, then send an email with a catchy heading like “Not sure what to give for Valentine’s Day?”
If clients have the choice of filtering and categorizing gifts based on price range, they will undoubtedly open your email and, of course, visit your online store to check out or make a purchase.
Don’t give your customers the option to visit another store. Create a roadmap for your customers that includes your guidelines so that they can delve deeper into their decision and interest. Your product guideline will assist customers in making better purchasing decisions and will position your products as excellent gift choices.
4. Run a Valentines Day Sale:
Customers are mostly attracted by discount offers. Your marketing strategy will be more successful if you run an attractive sale with Valentine day offer. It’s the most effective technique to attract customers and put your online store ahead of the pack.
Combining sales popups with discount emails is another technique to make Valentine’s Day campaign successful. You can use eye-catchy headlines like – “Happy Valentine’s Day! Don’t Forget – Your 25% Off Ends Midnight!”, “Save 30% on Valentine’s day”. Use stunning graphics on the mail body and touching remarks to make the recipient feel special.
Giving a social media post with good graphics with attractive discounts is effective too. Setting the minimum purchase amount to enjoy the bonus offer is a trick.
5. Offer More Benefits:
Offer something that will strengthen your customer’s purchasing choice.
Provide a two-day free delivery service. If you can’t afford this offer, provide some small bonus gifts like key rings, chocolates, small cards, flowers or wrapping paper with the purchase. Additional bonus present with short notes will entice more people to make purchases from your store.
Last minute buyers often forget to wrap the gift boxes. You can provide this free service to make your customer happy.
These bonus offers are just outstanding and will help you stand out from the competition and stay ahead.
6. Create a social media contest to drive engagement:
Run a social media contest throughout the month of Valentine’s so that the customers hook to your social media pages and keep their eyes on your social media page to recheck.
Upload an image of a popular product or Valentine’s special post. Inspire your audience to tag their favorite friends or loved ones in the comments section of the post. Announce the names of the 5 winners on Valentine’s Day.
Hopefully, this strategy will make your Valentine’s Marketing more interesting and successful.
7. Use UGC for cross-channel marketing:
Take advantage of your loyal customers. Ask your devoted customers to upload photos of themselves using your brand’s products and hashtag, along with a caption they desire to dedicate to you on valentines day. And ask them to wait for Valentine’s day to receive an attractive gift hamper.
It would be beneficial to other customers to know that you have devoted and enthusiastic clients who trust your products and they can trust you too.
8. Tap into consumer emotions with heartwarming video content:
For employment, many parents can’t spend quality time with their children, and many parents cannot get proper time from their children. Spread the message of Spending Meaningful Time with your family on Valentine’s Day, and present exceptional gifts that will be remembered.
Create emotional video content based on real-life emotional tales to make customers develop an emotional tie to your store. Audiences will be more likely to purchase something from you with a personal touch.
You may also ask your top customers who their Valentine is meant for? What are their feelings for those they care about? Create emotional videos with their thoughts. This will give the impression to other consumers that you are concerned about how your customer feels. They will view your store in a new light and be interested in making a purchase from you.
9. Celebrate Different kinds of love on social media:
Express different forms of love by your brand. Love doesn’t have to be limited to romantic partners. Make a new love concept on friendship, motherhood, or pet affection.
Create content with the hashtag #lovefor(mother/mycat) and encourage your audiences to share photos with their loved ones. It will make your brand different from others. People will recognize that your brand is exceptional, planning unique and emotionally attached for all.
10. Boost authenticity by showcasing customer photos:
Share your customers’ loving photos with your branded products in your store cover or daily story or Gallary and dedicate them a song.
This is the sweetest concept. People will love to share their photos with you. This activity will increase the demand for purchasing your brand product, create a series of aspirations and authentic product feedback.
11. Target Last-Minute Shoppers:
People with busy schedules frequently neglect to surprise their loved ones on Valentine’s Day and shop at the last minute, causing remorse. There is a proven approach for capturing last-minute shoppers.
Publish a post with a declaration of fast delivery to the last minute shoppers. Set a minimum purchase amount and provide last-minute consumers with rapid delivery (overnight or same-day delivery).
It will give you a ten-step advantage over the competition. It will not only assist those who are grateful at the last minute, but it will also upsell them.
12. Urge customers to spread the love with referrals:
If you think any marketing plan isn’t working, be confident the referral code marketing concept will never fail.
Yes! Share a common referral or promo code for your customers to get discount offers.
Customers who will purchase from your store, give them a referral code by using their name including with product name. For example, “Saimon052,”. Give a 10% discount on per referral code. If the customer provides the referral code to others, they will get a 15% discount on their next purchase, and the customer who purchases using the referral code will also get a 10% discount offer and their own referral code as well.
Customers will receive a 10% discount every time they share their referral code. It’s a clever technique to evolve your audience into your marketing. The referral code strategy will increase your sales three times.
13. Use visual marketing to tell a story:
Storytelling is a great approach to getting people interested in your information. Instead of collecting romantic stories from Google, create a campaign called #ourlovestory and share actual love stories.
Inspire your customers to send you a photo of a product they bought from your store along with their love tales. Declare that on Valentine’s Day, you’ll publish the top three tales. This storytelling campaign will not only induce emotional attachment to your store, but will also maintain a high level of engagement during the month of February.
Furthermore, this campaign will assist you in generating more sales than usual campaigns.
14. Promote Relevant Products
Keep love-themed products to a minimum on Valentine’s Day. For example, if you run a print-on-demand business, you could sell love, heart design t-shirts, couple t-shirt sets, mugs, pillow covers, and canvas. You will get a list of more POD products and marketing Ideas for valentine’s Day in our another blog named “Valentine’s Day Trendy POD Products and Marketing Ideas“.
You can also encourage your customers to have their photographs printed on products. This is a fantastic concept that will grab the interest of many customers.
You can also link up with other online stores to sell things that are connected to yours. If you own a POD store, for example, you can be linked to a niche store who are selling jeans. It will encourage customers to purchase a Valentine’s concept t-shirt from your store after purchasing Jeans from them. You can collaboratively offer to buy one get one as well.
It will boost their earnings as well as yours too!
15. Redefine Valentines day
You can run a different valentines day campaign for singles or one that celebrates love and support among people of the same gender or friends #loveforwomen #iamsingle, for example.
On Valentine’s Day, you can make love-themed clothes for your best friends. Encourage single friends to wear matching t-shirts on the same day to celebrate their friendship.
Remember, the more interesting your campaign will be, the more revenue you can bring.
Come out from the traditional Valentine’s Day sales strategies. Apply these interest tactics for Valentine’s Day sales. These will grab your customers’ interest and lead them to a positive purchasing decision.
I believe these are brilliant strategies to drive customers to stores. I can give you 100% assurance that these tactics will work out well.
However, let me know which of these valentines day sale ideas you have applied and come up with amazing results.