Father's Day is a special day that celebrates the contribution and commitment that fathers and father figures make to the lives of their kids. This day celebrates the importance of fatherhood and what a male parent provides to their children and his family. Even though many countries celebrate this occasion on varieties of dates, majority of the countries observe this day on the third Sunday in June. Father's Day is praised out of appreciation for Fathers and Father like figures. It is praised on the third Sunday of June in USA and in some different countries.
In 1966, President Lyndon B. Johnson issued the first presidential decree respecting fathers, designating the third Sunday in June as Father's Day. After six years, the day was made a fixed national holiday when President Richard Nixon signed it into law in 1972. Mrs. Sonora Dodd is accepted to be the first person suggested observing Father's Day to pay tribute to fathers in 1909. The first Father's day was commended in USA on 19th June, 1910.
What Do People Do on This Day?
The date when Father's Day is celebrated varies from nation to nation. In the 3rd Sunday of June, countries like Canada, UK and USA tend to celebrate and rejoice father’s day. Not only those but various other nations in the South America, North America, Europe and some parts in Asia also tend to celebrate in that particular date.
Other dates such as the first Sunday in September are also important for people living in Australia and New Zealand because that is the day they tend to celebrate their father’s day. In Thailand it is celebrated on December 5, which in the same day is the birthday of their king. Brazilian dads are appreciated on the second Sunday of August.
On Father's Day many people try to do something special for their father or father-like guardian. Some individuals visit their fathers, while others give cards, flowers or different gifts, such as clothes or sporting gear, or extravagance food items. Father's Day is a moderately present day holiday, so unique families have distinctive traditions. These can go from a simple telephone call or greetings card to vast parties respecting all father figures in a more distant family.
Father figures can incorporate fathers, step-fathers, fathers-in-law, grandfathers, extraordinary grandfathers and even other male relatives.
Father's Day in India is a generally new idea yet it is celebrated in similar ways as in the United Kingdom or the United States, but on a smaller scale. There is a more prominent awareness of Father’s Day events in metropolitan cities and greater towns because of the more exposure of individuals toward the western cultures in these areas. In Mexico Father's Day is referred to as "Die del Padre", where numerous families get together, get ready meals and distribute gifts to fathers or father figures. In South Africa, numerous society and communities host Father's Day celebrations to appreciate the significant job of fathers in supporting kids and building a stronger society.
Father's Day is not a government holiday in most countries, with only Thailand being the exception and that is also because it falls on the same day as the King's Birthday, which is an open holiday. For different countries, Father's Day is on Sunday, so government offices are closed on this day and not many organizations are open for business. Public transportation systems work at the end of the week schedules. It is significant for individuals who want to eat in a restaurant on Father's Day to consider booking ahead of time because restaurants might be busier than usual, as numerous individuals take their fathers out for a treat.
Background and symbols:
There are some proofs that Father's Day may have begun in agnostic sun worship. Some communities of paganism idolize the Sun as their father of the universe. The June solstice occurs around the same season as Father's Day so some individuals see a connection between the two.
The possibility of a special day to respect fathers and appreciate fatherhood was presented from the United States. There, a lady called Sonora Smart Dodd was inspired by the American Mother's Day celebrations to design a day to respect fathers. In the USA, Father's Day has been commended in June since 1910.
The celebrations in the United Kingdom and different countries are thought to have been inspired by the American custom of Father's Day.
Number of $ sale generate on Father’s Day:
The National Retail Federation estimated Mother's Day sales would achieve record highs of $23.6 billion out of 2017 based on their yearly survey. The figure was around $21.4 billion out of 2016, which was also a record at the time. Father's Day was also on course to break records as much as $15.5 billion. The 2016 figure was closer to $14.3 billion. As indicated by BBC, the most prominent Father's Day presents in the U.S. include:
- Gift cards
- Power tools
- Personal care products
- Sporting goods
- Car-related items
Design and Marketing Time:
A product design, launch plan is usually a timeline-based road map that clearly communicates the deliverable in relation to time. This example road map is organized by the type of initiative. The four categories, represented by swim-lanes, are product/service management, branding/marketing, channel management, and sales/post sales. The time horizon for this product launch plan is six months, and the colors represent the phase of each initiative, from research to strategy to action. Milestones designate the deadlines for go/no-go testing, launching the beta version, and making the product generally available.
To work for a targeted event of POD, We must work at least 4 months before the event starts. So design research, analysis, finalization, re-design must be done within the 1st month within that 4 months.
Which products sell most (for pod):
When it comes to print on demand, the vast majorities only think of T-shirts - however, it’s far beyond than that. Prominent print on demand items incorporates mugs, string packs, canvas prints, note pads, towels, hoodies, labels, and that's only the tip of the iceberg. For the occasion of Father's Day, POD items that are generally sold are:
# Tips for making sell/profit on Father’s Day
While Father’s Day holiday isn’t as huge as the day dedicated to moms, people still spend a good amount of money. In 2018, shoppers spent $14.5 billion shopping for Father’s Day according to a report. Below is a comprehensive list of tips of how you can get into the Father’s Day action –
1. BE AWARE OF FATHER’S DAY 2019 AHEAD OF TIME
It might sound odd to remind you to be aware of remember Father’s Day. My point is to remind you that you need to be prepared well in advance. Just like with any other gift-buying holiday, you’ll need to start preparing it a few weeks before the big day. That means you need to make a plan and get everything ready at least a month ahead of time.
Depending on how deep you want to go, there could be quite a bit of work that needs to get done. Do you want to have a banner at the top of your homepage? Do you want to redesign the homepage entirely for the holiday? Are you going to build landing pages dedicated to Father’s Day? What about ads? Take those photos (or find those stock images). Get your designers ready. Book those ads.
Sure, it might seem obvious, but my point is not to wait for the last minute. Set reminders in your calendar for all those holidays at the beginning of the year and you’ll know when to start preparing in a timely manner!
2. CREATE A GIFT GUIDE
A gift guide can separate all the distinctive types of dads there are, to make finding a gift easier for your father. For instance, is your father an "athletic father" or a "developer father"? Is he a "sarcastic father" or a "sporty father"? This thought isn't necessarily one of a kind to Father's Day of course, yet as I would see it, it may be best suited for dads for two reasons.
For starters, I always felt that my father was harder to shop for than my mother. Mother's Day is extremely special, yet I slacked off until the last day, I realized I could always pull off some flowers or chocolate. A gift guide can enable shoppers to purchase gifts for their dads when they don't have a clue what to get them. By helping your shoppers make sense of what gift is best for father, they'll stay connected with and be bound to discover (and purchase!) something that they figure their father will like.
The second reason I feel that a gift guide would be ideal for Father's Day is that the job of a "generalized father" has changed drastically in the last decade or something like that. It's basically impossible to just have a "Dads" section. Being a stay-at-home father is more typical now than any other time in recent memory. There are dads who love to cook. There are dads who love to cultivate. There are even dads who love to sew. How about we do not imagine every one of our dads is lumberjacks, coal miners and football fans.
3. BUNDLE YOUR “DAD PRODUCTS”
Here's a simple thought for a Father's Day sale. Discover those products that are alluring to dads and group them together for a discount. When shoppers have made sense of what "type" of father they have, you'll need to offer them the ideal blessing.
Be that as it may, the ideal "blessing" may come in the plural structure. Perhaps, kids are consolidating their efforts to purchase their father a super blessing. Father may even be getting some gifts for himself this year. In any case, offering bundles can be an extraordinary method to get promotes your products on this holiday and a decent method to get out some additional stock.
4. RUN A SOCIAL MEDIA CONTEST OR GIVEAWAY
You'll have an endless measure of options with regards to running a social media contest, yet the basic idea is simple. Instead of simply giving endlessly a discount, get your potential customers to draw in with your image a bit. Fabricate an enthusiastic association with them, and they'll be bound to come back to your shop later on.
This is also an incredible open door for you to show off a touch of your image's personality. However, if you ask for the best "father jokes" on Twitter, your followers can value your sense of diversion. In any case, you're assembling a sort of relationship when you get your customers to draw in with your image on social media. Urge them to share your post and get more exposure (and more participants).
5. USE “CLASSIC” MARKETING TECHNIQUES
No, I'm not discussing billboards and TV ads (however these might work for you as well). I was really suggesting to some of the "classic" advanced showcasing techniques. Sure, it doesn't sound as "sexy" as a social media contest, however, email promoting can be an unbelievably successful apparatus for creating sales (and it's also inexpensive).
Google and Facebook ads will do some incredible things as well in the event that you focus on the correct individuals. You can also consider Twitter and Instagram as well. In case you're focusing on wives, attempt Pinterest! Know your crowd and realize what social media platforms they use.
Similarly, item reviews can give site visitors significant serenity and social confirmation that they are getting their father a quality item. Normally "trust building" is a strategy that can be unimaginably useful for boosting conversions consistently.
Lastly, you may also need to install an exit-intent pop-up on your site. In case you don't have a clue what that is, these are those small pop-ups that show up on a website directly before you choose to "x" out of a page.
As the user's mouse moves towards the upper right corner of the internet browser, a spring up will show up offering greater discounts or some other advancement. This can be the ideal apparatus to remind your visitors that Father's Day is coming up and that they can understand that item they were taking a gander at for much less expensive than they had suspected.
# Bonus Marketing Tips for Father’s Day:
- When you copy write, make sure to write Headline & include references properly. We all know copy writing is a great factor indeed.
- Keep reminding your customers to let them aware of your special items for that day by sending emails.
- Make sure your offers are convenient enough which will increase the value.
- Keep a dedicated section in your website about “Father’s Day”.
- Must turn on the ads feature across your website of Father’s Day landing pages. So that you may be able to send direct traffic to the visitors.
- Create Last-Minute email campaigns or Mobile sms reminder for procrastinators.
- Must create your web pages mobile friendly because most of the peoples use the internet via a smartphone.
- Promoting gift cards for those who will purchase on last time.