Secret Art of Storytelling in Marketing

A marketing pitch becomes truly creative when it evokes emotional resonance, incorporates a compelling narrative that forges a genuine customer connection, and authentically represents your product. At my company, Texort, we organized an in-house training session centered around “The Secret Art of Storytelling in Marketing.”

The primary goal of this session was to educate my team members on the significance of storytelling in marketing and to equip them with the skills to adeptly craft marketing pitches using this technique.

I extend my gratitude to Ijaz Mahmud Fuad, Deputy Manager of Recruitment and Selection at Teach for Bangladesh, for generously contributing his valuable time to visit our institution and provide such a impactful learning experience.